Interpublic Emerging Media Lab, part of the Interpublic network, is dedicated to identifying and researching innovations and trends that shape the media landscape and redefine how brands connect with their audiences. Since 2006, the Lab has collaborated with clients and industry partners to navigate disruptive changes in the media industry.
With global headquarters in New York City and regional headquarters in Singapore, the IPG Media Lab leverages its expertise to provide insights and strategies for brands to adapt and thrive in an ever-evolving digital world. Through a focus on trends and cutting-edge technologies, the Lab remains at the forefront of media innovation, driving impactful engagement between brands and consumers.
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