Initiate is an integrated creative marketing agency based in Sherman Oaks, CA, specializing in culture and lifestyle-centric brands across various industries such as consumer products, health, beauty, tech, music, sports, and entertainment. They offer a range of services including brand development, engagement strategies, product marketing, and growth solutions, creating integrated brand experiences that resonate with today's consumers.
Founded by Richard Ngo-Tran in 2004, Initiate started as a small project providing marketing assistance to friends in the audio industry. Over time, it has grown into a thriving operation known for its idea generation, brand development, cross-functional relations, and creative execution. With Ngo-Tran's extensive corporate experience, including roles at NBC TV and Harman International, Initiate brings a wealth of expertise to help brands engage, create, and inspire their target audience.
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