This is the business office for Hollywood Live Events, a special events and promotion company based in Beverly Hills. Hollywood Live has found a niche in this cluttered events market in Los Angeles. It represents and sponsors the wine industry of California. Although it covers all wine regions such as Napa, Sonoma and the Russian River Valley, it focuses on wineries from the nearby Central Coast region in Santa Barbara. For an event, it will set-up a wine tasting of these wines with authorized representatives from the wineries, often the owners or wine-maker.