Marked only by the tropical bungalow storefront and the signature cologne in the air, Hollister sells men's and women's apparel inspired by the beach and surfing lifestyle. Geared toward young adults, teens can shop for fashionable casual tops and bottoms, with Hollister's own line of vintage-style jeans. Swimwear is a given here, with board shorts and bikinis in solid colors, plaids and wild tropical prints. Hollister also sells its own line of fragrances and skin products for men and women.