Hilltop Gifts is a boutique gift shop with an eclectic selection of items for sale. Most of these items can be described as kawaii, meaning "cute" or "adorable" in the context of Japanese popular culture. As such, much of Hilltop Gifts' inventory consists of small figurines and models of animals and cartoon characters, key chains, gel pens, pencils and drawing sets and plush toys. Hilltop Gifts has locations in Fremont, San Jose and Cupertino; customers also may order items from the company's website.