Health Industries Research Center (HIRC) is an independent and non-partisan organization based in Santa Cruz, CA. They specialize in conducting strategic market research on trends in health care, pharmaceuticals, and managed care businesses, with a focus on providing critical market research to pharmaceutical companies for the development of successful marketing strategies.
HIRC offers comprehensive reports and webinars on hot topics in market access, such as contracting, biosimilars, and rare disease gene therapy. They also evaluate the impact of vertical integration between plans, PBMs, GPOs, specialty pharmacies, and providers on pharmaceutical manufacturer access and partnership opportunities. Additionally, HIRC examines the role of medical clinical science liaisons (MCSLs) in disseminating complex clinical and product information to integrated delivery networks (IDNs) and evaluates the effectiveness of manufacturer-sponsored programs and support resources in easing the cost burden of medications for payers. Furthermore, HIRC provides insights into the marketing programs and account support offerings of managed markets, as well as the expanding service offerings of pharmacy benefit managers (PBMs) in oncology drug management and contracting.
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