The Hass Avocado Board (HAB) is an independent organization based in Irvine, CA that serves as a comprehensive resource for the Hass Avocado industry. They collect and distribute investments to maintain and expand demand for avocados in the United States, providing the industry with consolidated supply and market data, conducting nutrition research, and educating health professionals. HAB brings together stakeholders from all corners of the industry to collectively work towards growth that benefits everyone, while also supporting specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
With a focus on empowering its members, HAB enables them to amplify each other's work for their own growth through the collective power of the organization. They offer various resources and tools for growers and marketers to make informed decisions and succeed in the avocado industry. Through their newsletters, HAB keeps industry members updated with industry insights, studies, category sales data, and key performance metrics. Overall, HAB strives to make avocados America's most popular fruit and supports the success of the entire global avocado industry.
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