Hair by Lida in Beverly Hills, CA offers Japanese Hair Straightening, a non-toxic and formaldehyde-free alternative to Brazilian Keratin Process. This revolutionary system uses heat to restructure the hair's protein bond, resulting in soft, silky, and straight hair without frizz and curl. Suitable for all hair types, the process is permanent but requires touch-ups every 6 months to a year.
With a meticulous step-by-step process, Hair by Lida ensures that your hair is properly analyzed, pre-treated, and conditioned before applying the activator solution. The hair is then rinsed, blow-dried, and flat-ironed to restructure the bonds, followed by the application of a neutralizer to seal in the straight bond. The result is beautifully straight hair that can be maintained with proper care and maintenance.
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