Independently owned by Toi Johnson, a Bay-area local, this is a beauty-supply boutique with flair located right outside of the El Cerrito borders in Richmond. Mainly African-American products are sold here, from Ikon hair for extensions to specific beauty-care shampoos for thick, coarse hair. There are accessories such as flip-flops, belts and jewelry. Hair accessories are also available from scrunchies to barrettes. The store is painted in pleasing shades of orange and black, and is clean and spacious.