Al Borde started in 1997 as a bi-weekly publication distributed throughout LA. The content was locally relevant pertaining to local up-and-coming Latin Alternative rock bands and Indie movies that found its niche with a primarily bilingual male Hispanic young adult audience. In 2007, Al Borde began hosting acoustic concerts at the corporate office, offering Latin Alternative rock fans and Hispanic Young Adults a chance to see their favorite local bands for free in an intimate setting and advertisers a chance to sponsor and address the attendees. As the internet grew more prominent, so did the reach of alborde.com, stretching out from the Los Angeles distribution and reaching a more gender balanced Hispanic Young Adult and Latino Millennial crowd as the editorial continued to focus on Latin Alternative rock, movies, and all things entertainment while also starting to contribute more Lifestyle and Fashion content.

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