Giovanni Cosmetics was founded by Arthur Giovanni, a leading hair stylist and top salon owner in Beverly Hills, Calif. Giovanni s salon 'On Sunset' attracted some of the most influential people in Southern California. Giovanni developed products for nutritional hair care and created formulas that consisted of vitamins, herbs, minerals, proteins and nutrients. With a focus on the proper care and feeding of hair, Giovanni is divided into three original and high-performance brands. It is a family-owned company concerned about harsh chemicals and fillers and committed to finding pure vegetable protein bases in each product that carries its name. Giovanni hair care products are marketed and distributed to hair salons and specialty outlets across the United States.
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