Generic Events is a full-service marketing and production company based in Santa Monica, CA, specializing in creating unique and engaging active lifestyle event experiences that captivate and challenge participants from around the world.
With a mission to make a direct impact in local communities, Generic Events develops and produces a diverse range of events, including triathlons, 5k runs, cycling tours, and more, all designed to entertain and inspire while promoting a healthy and active lifestyle.
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