About ForestEthics Founded in 2000, ForestEthics is a nonprofit environmental organization with staff and board members in Canada and the United States. Our mission is to protect Endangered Forests and wild places, wildlife, and human well-being. Climate change, which threatens to undermine all of our conservation efforts, is also one of our campaign focus areas. We catalyze environmental leadership among industry, governments and communities by running hard-hitting and highly effective campaigns that leverage public dialogue and pressure to achieve our goals. Our current campaigns focus on wild places in Canada and California's Sierra, and on industries that use products that come from these places. Our efforts have transformed the environmental practices of Fortune 500 companies including Dell, Staples, Office Depot, Victoria's Secret, Williams-Sonoma, and many others. In 2008, we launched two major new initiatives. calls for a national registry in the US to stop junk mail ( in 2005, 12.3 billion pounds of junk mail were produced, meaning 100 million trees were cut to feed this wasteful industry ). We are also fighting climate change by stopping further development of Canada's Tar Sands, the single largest and most destructive fossil fuel project in the world.
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