Fireside Cellars has been in business at this location for 62 years. It has one of the best selections of wine, beer and liquor in the area. Fireside specializes in hard-to-find liquor and spirits.
Everyone in Santa Monica knows that if it can't be found at Fireside, it probably doesn't exist. There's also a great selection of wine under $10 and micro-brew beers. Fireside offers seasonal promotions and specialties. There is a $10 minimum on all credit cards. Fireside is also now connected to the Wholefoods market, so shoppers can wander freely through both stores.