In the 1960s, Eldon, Wendell, Harlan and Homer Lundberg noticed a need to sell rice grown organically directly to the public, rather than co-mingle it with rice grown by conventional methods. This gave consumers a choice in the rice they purchased and began the Lundberg Family Farms brand, which has become synonymous with quality, great tasting rice products grown in harmony with nature. For over 65 years, the company has been using methods of farming that care for the soil, wildlife, air and water. Gourmet rices and blends are available as organic or Eco-Farmed. Lundberg s Drink Rice is made from organic whole grain brown rice and filtered water. The creamy drinks come packed in shelf stable, aseptic boxes. The company s products are available from thousands of local retailers located throughout the United States and Canada, as well as in some countries in Europe. Its products are sold in organic and natural food stores, food co-ops and major grocers.