Fairway Golf Shop is a one-stop-shop forgolf equipment, apparel and accessories. The pricing is competitive since many of the golf clubs carried in store are imported straight from Japan. Customers who visit the shop in search of the perfect golf club can benefit from the free consultation offered by the in store club-fitting experts. An "N Flight moniter" by Ping is used to give customers a comprehensive view of their swing pattern and ball flight, and customized golf clubs can be built or repaired to further enhance the golfing experience. Fairway Golf Shop has two retail locations where customers can consult with a certified club fitter: one in Mountain View and the second in San Diego, CA. Customers may also opt to shop on the website where most of the items purchased are shipped from San Diego, CA. The shop aims to improve the game of golfers world-wide, a feat that is achieved through the customized attention the employees at Fairway give to their customers, and the wide variety of golfing equipment that is available in the online store.