"Jack Duganne, who coined the term giclée, or fine-art digital print, says he sees 'the magic in art stimulated by technology.'" He is an artist of new media and the studio produces its own limited edition prints while using its expertise to better control the quality of the work with the use of modern techology. As one of the pioneers of the Giclee industry, Duganne Ateliers began making prints for artists in 1996 and from this humble beginning the word spread rapidly.