The Don Roberto Jewelers is a small chain of stores in the Southern California area. This location is in the El Adobe Plaza, a shopping center that is filled with stores catering to the Spanish-speaking population of San Juan Capistrano. Don Roberto's first store opened in 1975, and it was the first to offer an instant line of credit to its customers. This form of customer service for the working-class of the area spread, and soon Don Roberto blossomed into its current chain of 35 stores. It carries a selection of men's and women's wristwatches by Bulova, Citizen and Timex. It also stocks a large selection silver, gold and diamond earrings, necklaces and chains.