This well-established, family-owned and operated neighborhood jeweler has been doing business in Honali Plaza on Alicia Parkway for over 29 years, providing custom-made jewelry designs of the finest quality has been its passion since its opening day back in 1981. Designers at the shop can duplicate any jewelry piece imaginable and can offer it at a fraction of the price. The jeweler is known for its diamond studs upgrade program in which a client can purchase a piece and then upgrade the diamond in that same piece to a bigger size at a later date by just paying the difference. This is a popular program that can be applied to any piece bought at the store including engagement rings. High-end quality watches like Citizen and Esquire are also sold here.