Looking to provide a more intimate fitness option for business professionals in smaller cities, 24 Hour Fitness opened The Loop, a scaled-down version of its more premium gyms. Like its parent company, The Loop emphasizes the importance of fitness with customizable routines, numerous classes and top-of-the-line cardio machines. The Loop is considered one of the 24 Hour Fitness' "active" clubs and also runs on membership, with monthly promotional deals and specials, making it more affordable than ever to get fit. Cozy and conveniently located, The Loop is the ideal spot for busy professionals who can only hit the gym after a long day in commuter traffic. Determined body builders should note that there is an absence of large free weights.