Cash Mart is a franchise of financial service centers. At the Palm Desert Cash Mart, various cashing services are offered, such as check cashing and payday advance loans. Some of the trademarks of the Cash Plus include their "Kings & Queens™" customer service, their Cashaway Sweepstakes™ customer reward program, and BravoKids®.
The Palm Desert Cash Mart franchise also offers money orders, an ATM , and payment center.