When Nat Bubar opened his watch-repair store in 1945, he had no idea what a staple of Santa Monica it would become. Sixty-five years later he's still around to watch his business flourish, but now it's operating under the watchful eye of son William. Bubar's "wants to be your jeweler for life" and will go to lengths to make that happen. Jeweler Leonel Zepeda has been with the company for 20 years and continues to impress with his intimate knowledge of all things jewelry, not to mention his speed and dexterity fixing watches and installing watch batteries. Bubar's Jewelers will happily work on your piece while you wait, and if you're there to buy and can't find what you're looking for, William or Leonel will have it custom-made.