Broadwater Insurance Agency is a leading insurance provider based in Garden Grove, CA. With a focus on digital commerce growth, the agency analyzes the activity of over 500 million shoppers worldwide to identify trends and changes in shopping activity, providing a true picture of shopping today. Their Q1 2019 report highlights the influence of artificial intelligence on revenue, with shoppers who engaged with Einstein-powered product recommendations experiencing a 26% higher average order value. Despite a 2% growth in traffic, shopper spend increased by 10%, indicating that visits are less frequent but more productive.
As the digital landscape evolves, Broadwater Insurance Agency recognizes the importance of winning shoppers' attention within a short window of time. The report reveals that the average time spent on ecommerce sites continues to decline, with shoppers spending over 30% less time per visit compared to five years ago. With a comprehensive analysis of order and traffic growth by device, shopper spend, buying intent, and average order value, Broadwater Insurance Agency provides valuable insights for retailers looking to optimize their digital strategies and enhance the customer journey.
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