After several years of living in Japan and falling in love with Japanese green tea, Eric Gower founded Breakaway Matcha. Breakaway Matcha is a web-retailer of matcha tea, a specialized subset of Japanese green tea. Matcha usually packs 20 times more anti-oxidants than regular green tea and other super foods. It also has amino acids which give sustained focus. Also, matcha distinguishes itself with its creamy texture.