At Brain Highways, moms and dads learn how to facilitate brain organization and apply brain research to their parenting. The Center is a hub where parents and their kids participate in a myriad of brain-related activities. Since the Center first opened its doors in 2004, over 4,000 local families have participated in the core and enrichment programs. In addition to helping kids improve their focus, learning and behavior, the curriculum is equally rich in ways to become a "cortex parent" (parenting with the best part of the brain).