Owned by a husband and wife team that do all of their work in house, Beach City Jewelers is an establishment that is able to offer low prices and special attention to each customer. The store is located at the Southwest corner of Main St. at Pacific Coast Hwy. There is an entrance to the plaza on either street. Look for the sign with red text and three square windows. Inside, you'll notice a glass and wood display counter on each side of the carpeted room and an octagonal donut wood and glass display in the center.