BCBGeneration is located on the first floor of the Shops at Mission Viejo. This hip women's apparel store sells clothing for both work and play. This store targets the under-30 crowd, carrying all the latest fashion trends and the hottest accessories. They have tops, skirts, pants, jeans, dresses and accessories for the girl on the go. BCBGeneration stays in tune with their customers through their lifestyle blog, where they invite their customers to post pictures of themselves and their friends while wearing the BCBG brand. It is very popular with the college students here in Orange County. So come check out BCBGeneration when you are in need of some new outfits for the season.