Merkle Loyalty Solutions, based in San Francisco, CA, is a customer experience-focused company that conducts research to understand consumer needs and brand strategies. With a team of over 800 brand leaders, they explore topics such as AI adoption and customer data use across various industries to enhance customer experiences.
Their 2024 CX Imperatives research series provides actionable insights from real consumers, helping brands navigate the evolving landscape of the Experience Economy. Through engagement and empowerment, Merkle aims to assist brands in winning over customers with innovative solutions tailored to meet the demands of today's market.
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