Another Planet Entertainment is the brainchild of Gregg Perloff, former president and CEO of Bill Graham Presents. Perloff left his former job to build Another Planet, which has held several successful large scale concerts and events. Today, Another Planet is the sole promoter for Berkeley's Greek Theatre as well as the newly restored Fox Theater in Oakland, the Independent night club in San Francisco and Harvey's Outdoor Amphitheatre in Lake Tahoe. The company produces some of the biggest indie rock events in the Bay Area.