American Apparel is a clothing retailer that faced opposition from the community when attempting to open a store at 988 Valencia Street in San Francisco. Despite the lack of reporting from the San Francisco Chronicle, the neighborhood banded together, leading to large demonstrations and a petition drive with 2,500 signatures. The planning commission ultimately turned down American Apparel's bid to open the store.
The community's opposition was based on the desire to maintain the neighborhood's diverse and predominantly small, local businesses, rather than allowing a formula retail chain to open. The outpouring of community spirit and involvement resulted in the planning commission's decision, and the community was encouraged to continue their activism and involvement in the neighborhood.
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