I am what is known as a behavioral architect. There aren’t many of us…yet…but the field is growing as CEO’s realize that they can use their workspace as a strategic tool. Design is a game changer when used this way. It can broadcast your identity to the larger community. It can attract the kind of clients and/or employees that you want. It can encourage specific employee behavior patterns. It can address functional efficiencies. It can drop dollars to the bottom line.
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