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FMR Associates, also known as Fohr Media Research Associates, is a media research firm that specializes in strategic and marketing research for the communications industry and media-related studies. It serves advertising and governmental agencies, music syndicators, consumer companies, retail businesses, educational institutions, health care providers, and media and marketing consultants. The company provides a range of perceptual research services that include tracking and advertiser perception studies and vulnerability and format opportunity analysis. Founded in 1981, FMR Associates also offers music library testing and programming research services. The company serves Citadel Broadcasting, ABC Radio Networks, The British Broadcasting Company, Infinity/CBS Radio, Europe 2, Fisher, Lincoln Financial, Lotus Communications, Saga Communications, Telemedia Radio Network, Multimundo and PAN-TV.