Pic A Frame, 1808 Gadsden Hwy, Birmingham, AL 35235, US

With innovative automation including robotics and conveyors, coupled with a personal approach to customer service, we strive to deliver the best in choice and value while maintaining competitive pricing. We have an award winning laboratory with automation from beginning to end ; jobs are routed to the appropriate robotic machine and to the appropriate manufacturing optician for excellent quality control. For even faster service, offices using ODProfessional practice management software can enter an order which is automatically updated to our order system through VisionWeb. The procedures and processes used ensure pristine clarity on your patients' spectacles. But we haven't lost the human touch ; seasoned opticians inspect every pair of lenses at each process point. As the laboratory for The Alabama Rural Spectacle Project, which is administered through volunteers from the UAB School of Optometry, we've had the opportunity to help the rural poor and the homeless in our area. On one occasion, we made a pair of glasses for a young man in his twenties who had never worn corrective lenses and had been homeless since he was a teenager. He was moved to tears when he received the glasses and told the doctors and opticians he had never been able to see so clearly. He later reported to the administrators that our efforts had changed his life, as he was able to get a job and change the way he had been forced to live. As Eye Care Providers and laboratories we can do extraordinary things and we strive to never forget the impact our products and services have on others.

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Chiles Derrick