Cierra De'Shae Beauty & Empowerment is a North Alabama-based salon owned by licensed cosmetologist Cierra De'Shae, who is also the founder of the Persevere Apparel T-shirt Line. With a focus on more than just hair, Cierra's brand empowers individuals to embrace their own identity, advocates for freedom, and encourages a journey towards wholeness.
Through her published literature, including the book "The Process From Trauma to Triumph," Cierra De'Shae provides an intimate look into trauma, its impact, and the resilience required to overcome it. Sharing her own experiences with loss, molestation, and more, she aims to inspire and motivate others who have faced similar traumas, showing them that there is life after trauma and that freedom is attainable for all who desire it.
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